National Road Safety Week provides a great opportunity, to not only raise public awareness about the level of road trauma, but equally important, what we can do to improve outcomes. At the local level, it also creates a space to raise awareness of your organisation’s commitment to road safety, as well as to show how others can join the call and play their part in achieving the goal of zero road deaths and serious injuries.
While there have been limited improvements in road deaths and serious injuries in the past decade, road trauma continues to have a devastating impact on families and communities. Last year almost 1,200 Australians lost their lives in crashes on our roads and 44,000 more were seriously injured. Across the country, there were 53 more deaths from road crashes in 2019 than in the year before.
Activities in Support of National Road Safety Week
The national launch will be held in Sydney on Sunday 15 November 2020 with a stakeholder event to be hosted by the Hon Andrew Constance MP, NSW Minister for Transport and Roads, and the Hon Paul Toole MP, Minister for Regional Transport and Roads. As the launch will be streamed on social media, we hope that you will get an opportunity to watch the proceedings.
With regard to ways your organisation’s can show its leadership, there are a variety of low-cost initiatives that you may consider to demonstrate your support of National Road Safety Week including:
- Leading a Remember the 1200@1200 event – encourage your organisation or community to observe a minute’s silence at 12:00pm on Sunday 15 November 2020 to acknowledge and support those victims, families and friends who have lost loved ones in road crashes;
- With ‘Take the Pledge, Lead the Way’ as the theme for Monday, 16 November, ask your organisation to share the 2020 Pledge at https://roadsafetyweek.com.au/home/#home/pledge
- With the colour yellow, and the yellow ribbon, as Australia’s road safety symbols, display yellow ribbons or yellow ribbon stickers on your fleet vehicles as both: a) a sign that your organisation promotes safe driving in its community; and b) as a symbol of your commitment to protecting all road users. These are available from https://roadsafetyweek.com.au/supporters
- Lighting buildings or corporate icons in yellow, and their subsequent promotion as National Road Safety Week symbols;
- Using the phrases “Supporter of 2020 Yellow Ribbon National Road Safety Week – 15 to 22 November 2020” and “Drive So Others Survive!” in signature blocks, media promotion, media releases, web sites, posters and promotional activities in the lead up to and during the Week. You can download various digital resources at: https://roadsafetyweek.com.au/branding
- Promoting National Road Safety Week activities and sharing images via social media using the hashtag #NRSW and #DriveSOS, in the lead up to and during National Road Safety Week.
- Sharing NRSW social media animations with your networks. These can be downloaded at: https://roadsafetyweek.com.au/branding
Your leadership not only shows your commitment to protecting your staff, your community and those who are vulnerable, but also demonstrates your organisation’s advocacy as it stands in solidarity with those victims, their loved ones and all those affected by road trauma.
Should you wish to seek advice, or discuss any of the above, please forward your queries to Road.Safety.Week@SarahGroup.Org